Public Relations & Communications

Best for:
_{International organisations and growing brands seeking a credible, compliant, and locally informed presence in Uganda}.

What’s Included;
Digital Engagement & Campaign Support
_{Strategic guidance for digital campaign planning and execution
Up to 8 curated social media posts per month
Basic ad setup and audience targeting to support awareness objectives
Community management during business hours to ensure timely, respectful engagement
Monthly content calendar aligned to organisational goals}

Consumer & Audience Insights
_{Light online consumer survey to capture audience sentiment and perceptions
Basic digital behaviour insights to inform content and messaging
High-level audience profiling for more targeted communication}

Public Relations & Media Support
_{One press release (development and distribution)
Media advisory support to guide timing, angles, and outreach
Brand and message alignment for consistency across platforms}

Reporting & Performance Tracking
_{Monthly performance report
Key metrics tracked: ReachEngagementClicksAudience sentiment}

Investment
_{USD 750 per month}

Best for:
_{Brands with products already in market seeking increased traction, relevance, and measurable audience growth.}

What’s Included;
Digital Campaign Strategy & Execution
_{End-to-end digital campaign strategy and execution
Up to 12 strategically developed social media posts per month
Paid media optimisation to improve reach and efficiency
Influencer identification and coordination aligned to brand values
Community management with extended engagement hours
Consumer & Market Insights
Structured consumer survey to support campaign decision-making
Audience segmentation for targeted communication}

Public Relations & Brand Visibility
_{Two press releases or feature stories (development and distribution)
Active media relations to support consistent brand presence
Thought leadership positioning for brand credibility}

Reporting & Performance Review
_{Monthly performance and insights report
Key metrics tracked:ReachEngagement
Media pickups
Audience sentiment
Quarterly review session to assess progress and refine direction}

Investment
^{USD 1,500 per month}

Best for:
_{Established organisations seeking category leadership, sustained visibility, and long-term influence in Uganda}.

What’s Included
_{Digital Strategy & Always-On Engagement
Always-on digital strategy aligned to long-term organisational objectives
Up to 12 strategically developed social media posts per month
Advanced paid media planning, optimisation, and retargeting
Influencer partnerships aligned to organisational values and credibility
Dedicated community management for continuous engagement
Consumer & Market Intelligence
In-depth consumer research to inform strategic decision-making
Advanced audience segmentation for precision targeting
Campaign monitoring and evaluation}

Public Relations & Reputation Management
_{Full media relations management across print, broadcast, and digital platforms
Ongoing story pitching to sustain thought leadership and relevance
Crisis communications and PR protocols
Executive profiling and reputation management for senior leadership}

Reporting, Optimisation & Governance
_{Monthly executive-level report
Live performance tracking across digital and media channels
Strategic optimisation sessions to refine direction and performance
Market intelligence updates relevant to sector and audience shifts}

Investment
_{USD 3,000 per month}